Social Media Measurement and ROI: Making the Connection from Monitoring to the Bottom Line

"What’s the ROI of Social Media?" That’s the dreaded question many Social Media advocates face when making the case for social programs to a C-level audience. There’s no arguing that determining the ROI of Social Media is a challenging topic for any size enterprise, but it’s not insurmountable. 

Join Tac Anderson, Digital Consulting Director for Waggener Edstrom’s Studio D and Neil Beam, Senior Manager of Channel Strategy at AT&T as they delve into why ROI is important, what clients managers really mean when they ask for ROI and how to determine ROI for social media efforts using different approaches and real life examples.

In this session you’ll learn how to: 

1. Link metrics and results back to initial investment and business objectives 
2. Develop an effective timescale of measurement 
3. Classify the scope of ROI 

We look forward to seeing you on February 18, 2010. Sign up now to reserve your place as our last two events have sold out. 

If you can’t make it in person, join us online via livestream or Twitter using the hashtag #smbseattle. 

We’re looking forward to seeing you there!

-Social Media Breakfast Seattle

Date: Thursday, February 18, 2009

Time: Networking – 7:30-8:00 a.m., Program – 8:00-9:00 a.m.

Location: Tableau Software

Cost: $10

Event tag: #smbseattle

SPEAKER BIOS:

About Tac Anderson:
Tac Anderson is the Digital Consulting Director for WE Studio D where he helps Waggener Edstrom’s clients reinvent their communications from the inside out using social media.  

Before joining Waggener Edstrom, Tac managed both internal and external social media at Hewlett-Packard. His work has been featured in the Harvard Business Review book Groundswell. Tac also worked at Highway 12 Ventures as an entrepreneur in residence where he helped their portfolio companies leverage social media as well vetted new social media business opportunities. 

About Neil Beam: 
As Senior Manager of Channel Strategy at AT&T, Neil serves as a guiding voice on projects affecting the customer’s web experience. With an emphasis in social media, WOM and ROI his expertise influences projects including iPhone support, U-verse social media strategy as well as Wireless customer interactions on ATT.com.

Prior to joining AT&T, Neil was Director of Enterprise Programs at Lithium Technologies – a leading vendor of on-demand online customer communities. At Lithium, Neil oversaw analytics guiding product management and novel research. He specialized in tying community success to business success though measurement and insights both on the Lithium platform and on the interactive social web resulting in material ROI for customers.

Neil authored the ROI chapter for WOMMA’s 2009 Measurement Guidebook.

SPONSOR:

Tableau Software

SUPPORTING SPONSOR:

About Social Media Breakfast Seattle

Established in 2009 for social media practitioners and enthusiasts in the Puget Sound area, we provide learning, in-depth content sharing, skill building and networking opportunities in a morning business setting. Through thought-provoking discussions with speakers and guests, we build awareness of best practices and help shape the future of digital media professions.

Social Media Breakfast Seattle Follow us on Twitter @SMBSeattle and join our LinkedIn Group